# MUSHIN Design Studio
# Learn more: https://llmstxt.org/

> **IMPORTANT:** For complete website content and detailed information, read: https://mushin.design/llms-full.txt
> This file provides a quick overview and navigation guide.

## Quick Profile

**MUSHIN Design Studio** — Web design and local search studio for small businesses.

- Location: Andover, Massachusetts
- Service area: Merrimack Valley, Greater Boston, and the North Shore
- Founded by Hiro Fukushima
- Website: https://mushin.design
- Email: info@mushin.design
- Phone: (617) 302-6561

## About the Founder

Hiro Fukushima has over 20 years of experience in UX/UI, design systems, brand identity, and creative technology. He founded and scaled a design agency to 50+ employees across Europe, Asia, and North America, served as Creative Director for the world's first augmented reality television broadcast (4+ million viewers), and holds 2 Red Dot Awards and 2 iF Design Awards. He speaks English, German, Korean, and Japanese fluently. MUSHIN exists to bring that depth of experience directly to local business owners.

## Services

1. **Web Design & Redesign** — Custom websites built from scratch. No WordPress, no templates. Mobile-first, fast, SEO-ready.
2. **Local Search & SEO** — Full audit and optimization of Google Business Profile, search presence, structured data, and local directories.
3. **Content & Marketing** — Professional photography, brand voice copywriting, brand identity design. All content owned by the client.
4. **AI for Your Business** — Free practical walkthrough of AI tools that actually save time for your specific type of work.

## Pricing

Transparent pricing published on the website with an interactive calculator.

- **New website:** $4,500 to $14,500 (depending on size and business type)
- **Redesign:** $3,900 to $12,000
- **Audit only:** $950 to $2,500
- **Photography:** $800 per category
- **Maintenance:** $150 to $300 per month

Full pricing breakdown: https://mushin.design/pricing

## Process

Every project follows four phases:

1. **Current State Audit** — Full review of website, search presence, Google Business Profile, and online visibility.
2. **On-Site Discovery** — Conversation at your business. Understanding how you work, how customers find you, what makes you different.
3. **Design & Implementation** — Custom design, content writing, photography, and development with feedback at every stage.
4. **Handover & Support** — Full ownership transfer of all files, code, content, and credentials. 30 days post-launch support.

## What Makes MUSHIN Different

- No templates, no WordPress, no page builders
- Every project includes an on-site discovery session at your business
- SEO and Google Business Profile optimization built in from the start
- Full ownership of all deliverables — design files, code, content, photography
- No lock-in, no proprietary platforms, no dependency on MUSHIN to keep your site running
- Prices published transparently on the website

## Key URLs

- Homepage: https://mushin.design
- Services: https://mushin.design/services
- Pricing: https://mushin.design/pricing
- About: https://mushin.design/about
- Contact: https://mushin.design/contact
- Articles: https://mushin.design/articles

### Articles

- [Who Actually Owns Your Website?](https://mushin.design/articles/who-owns-your-website)
- [What Actually Happens When You Hire a Web Designer](https://mushin.design/articles/what-happens-when-you-hire-a-web-designer)
- [How Much Does a Small Business Website Cost in Massachusetts?](https://mushin.design/articles/how-much-does-a-small-business-website-cost-in-massachusetts)
- [Is Your WordPress Website Costing You Customers?](https://mushin.design/articles/is-your-wordpress-website-costing-you-customers)
- [60% of Google Searches Now End Without a Click](https://mushin.design/articles/60-percent-of-google-searches-end-without-a-click)
- [How AI Changed Local Search](https://mushin.design/articles/how-ai-changed-local-search)

### AI-Readable Content

- Full profile: https://mushin.design/llms-full.txt

## Contact

- Email: info@mushin.design
- Phone: (617) 302-6561
- Free consultation: 30 to 60 minutes, no sales pitch
- Response time: within one business day