Who I Am
I am Hiro Fukushima.
How I Work
Every project starts with a conversation. You talk about your business, your customers, what is working, and what is not. I listen. That conversation shapes everything that follows.
If you are open to it, I spend time at your business. Watching how things run, how people talk to customers, how the work gets done. The things you do and say without thinking about them are usually the things that make your business worth choosing. My job is to recognize that and turn it into something your customers can see.
Background
I have spent over 20 years designing interfaces, brands, and systems for Fortune 500 companies, German automotive manufacturers, biotech, and pharmaceutical companies. I have led teams across three countries, served as Creative Director on projects that reached millions of people, and built things that did not exist before I made them.
None of that taught me anything about the United States.
Before moving here, everything I knew about this country came from European media and my wife, who is from the Midwest. Most of her stories involved haunted places. I expected the worst. What I found was the opposite. After traveling through the country and spending time with people far outside any corporate office, I realized that the best thing about the U.S. is its people.
Working for large companies never brought me closer to that. The work was interesting, but it existed inside conference rooms and approval chains, far from the people who actually build and run the businesses you see when you drive through a town. MUSHIN exists because I wanted to bring what I know from 20 years of professional work directly to the people I have come to respect the most: local business owners who put their name on the door and show up every day.
Service Area
Merrimack Valley, Greater Boston, and the North Shore. Andover, Lawrence, Lowell, Haverhill, Methuen, North Andover, Chelmsford, Dracut, Tewksbury, Billerica, Reading, Wakefield, and surrounding towns. Remote work is also available.