.SERVICES.
Most business owners know their website is not working.
Fewer calls, wrong customers, no visibility on Google.
What is harder to figure out is what to fix and what that actually takes.
That is what this page is for.
WHERE DO YOU START?
Every business has a different starting point.
These are the 4 reasons people come to us.
See which one sounds familiar.
Is your website outdated, templated, or broken on mobile?
Visitors decide in seconds whether to call you or leave. A slow or dated site costs you business daily.
Start with Web Design & Redesign ↓
Does your website look fine but nobody finds you?
If search engines and AI cannot understand your business, they will not recommend it.
Start with Local Search & SEO ↓
Does nothing about your website look or sound like your business?
Customers can tell. If your site looks and sounds like everyone else, there is no reason to pick you.
Start with Content & Marketing ↓
Not sure what the problem is?
Most people start here. One conversation, one site review, one clear picture of what to fix.
Start with the Current State Audit ↓Web Design & Redesign
The problem you are dealing with
Over 70% of local searches happen on phones. If your site was built on a template a few years ago, it was not built for that. It loads slowly, it is hard to read on a small screen, and it does not guide anyone toward calling you or filling out a form. Every day it stays like that, you are paying for it in lost calls and lost customers.
What the work involves
Custom design and development built from scratch. No WordPress. No templates. No page builders. Every page is designed around your specific business, your customers, and the actions you want visitors to take.
What changes for your business
Customers on phones can find your number, your hours, and your services without pinching and scrolling. The calls and form submissions that were going to your competitors start coming to you instead.
Most businesses that start here also need their search visibility fixed. That is covered in Local Search & SEO.
Local Search & SEO
The problem you are dealing with
You exist, your business is real, but when someone in your area searches for exactly what you offer, your competitor shows up first. Worse, AI tools like Google's AI Overviews are now answering questions about local businesses before anyone clicks a link. If your business information is incomplete, inconsistent, or missing from the places these tools pull from, you are invisible to a growing share of your potential customers.
What the work involves
A complete audit of how your business currently appears across Google Search, Google Maps, AI results, and local directories. This is not a one-time keyword report or a list of suggestions you have to figure out on your own. It is hands-on work: finding every place where your information is wrong, missing, or inconsistent, and then fixing it.
What changes for your business
Your business shows up when someone searches for your service in your town. Your hours, phone number, address, and listed services are correct and consistent everywhere you appear online. Google and AI tools have enough structured information about your business to include you in results. You stop losing customers to competitors who showed up first, not because they are better, but because they were easier to find.
Most businesses that fix their search visibility realize their site content is not strong enough to convert the new traffic. That is covered in Content & Marketing.
Content & Marketing
The problem you are dealing with
Your website uses stock photos. Your copy could describe any business in your category. Your logo was made in 2014 and it shows. None of this is fatal on its own, but together it adds up to a first impression that gives potential customers no reason to choose you specifically. When everything about your online presence looks and sounds generic, you are competing on price alone, and that is a race nobody wants to win.
What the work involves
This starts with a discovery session and a visit to your business. The way you talk about your work, the way your space looks, the way the business operates. All of that becomes the raw material for content that sounds like you, not like a template.
Professional photography of your actual business replaces every stock image on your site. Written content is drafted in your brand voice, reviewed with you, and refined until it is accurate. If your brand identity needs work, that ranges from a visual refresh to a complete identity system.
What changes for your business
The gap between what your business actually is and what it looks like online closes. Repeat customers recognize your brand. New customers choose you because you look established and specific rather than generic and interchangeable.
Here is one more thing worth your time.
AI for Your Business
The problem you are dealing with
Vendors are selling AI tools you do not need. Consultants are charging thousands to integrate AI into your workflow.
And every headline makes it sound like your business will fall behind if you do not buy in. A recent study of 6,000 executives found that 90% of companies using AI reported no impact on productivity or employment. The problem is not the technology. The problem is that most of what is being sold has nothing to do with how you actually work. The useful applications of AI for a local business are straightforward, free or nearly free, and something you can learn in an afternoon.
What the work involves
This is not a product, a subscription, or a sales pitch for AI.
It is a practical walkthrough of what different kinds of AI tools exist, what they do, and how they could be used for your specific type of work.
If you are already using OpenAI's ChatGPT or Anthropic's Claude, the walkthrough covers how to get more out of them. Most people type a question and accept whatever comes back. With proper prompting and custom instructions, the tool learns your voice, your tone, and how you communicate. The result stops sounding like AI wrote it and starts sounding like you wrote it, faster.
Writing is where most people start, but it is not where it ends. AI tools can generate images, transcribe and summarize, organize information, and handle repetitive tasks that take up more of your day than they should. That is what this covers.
This is free. The work we do is not just about your website. It is about making sure your business is not standing still while everything around it moves.
What changes for your business
You know which tools are useful for your specific work and how to use them. You stop paying for things you do not need and start using free tools that save you real time. The 30 to 60 minutes per day you currently spend on tasks like writing emails, posting to social media, or drafting customer responses drops to a fraction of that.
HOW IT WORKS
Every project follows the same four phases.
You know where things stand at every step,
and nothing moves forward without your sign-off.
CURRENT STATE AUDIT
What happens
A complete review of your website, your search presence, your Google Business Profile, and how your business appears across the internet. This includes loading speed, mobile behavior, search engine indexing, local directory listings, and whether AI tools can find accurate information about your business. The audit covers both the technical foundation and the content. It finds the things that are broken, the things that are missing, and the things that are actively costing you customers.
What you do
Provide access to your current website, any analytics accounts you have, and your Google Business Profile if you manage one. If you do not have these things set up, that becomes part of the audit findings. Your involvement at this stage is minimal.
What you receive
A written audit report with specific findings, prioritized by impact. Not a generic checklist. A clear picture of where things stand, what is urgent, what matters less, and a recommended path forward. If you are doing an audit as a standalone service and decide to move forward with a project within 15 days, 100% of the audit fee is credited toward the project.
ON-SITE DISCOVERY
What happens
A conversation at your business, on your terms. This is not a sales meeting and it is not a requirements document. It is a real conversation about how your business works, how your customers find you, what you are proud of, and what frustrates you. If you are open to it, the discovery includes time on site. Watching how the business runs, how people talk to customers, how the work actually gets done. In the service industry, that might mean tagging along on a job. The goal is to understand your business the way you live it, not the way you describe it in a meeting. The things you do and say without thinking about them are usually the things that make your business worth choosing. Recognizing that and turning it into something your customers can see is what this phase is for.
What you do
Talk about your business. Answer questions honestly. Give a tour if you are comfortable with it. Point out anything you want the website to capture. This is the most important step in the entire process.
What you receive
A brand voice and messaging brief that captures how your business should sound online, based on how it actually sounds in person. This document guides all the content, photography, and design decisions that follow. You review it and correct anything that does not feel right before the next phase begins.
DESIGN & IMPLEMENTATION
What happens
Strategy, design, content, and implementation based on everything from the first two phases. Page layouts are designed and shared with you for review before anything is built. Content is drafted, photography is scheduled and shot (if included), and the site is built piece by piece with your feedback at each stage. Updates come through whatever works best for you: text, email, or the client portal. You see work in progress, not just a final reveal. If the direction changes significantly, scope and timeline are discussed openly before anything moves forward.
What you do
Review designs and content when they are shared. Point out anything that does not look right or does not sound like your business. No design knowledge or technical terms needed. If something feels off, that is enough. Figuring out what you mean is part of the job.
What you receive
A preview of the full site where you can see everything working on your phone and computer before launch. Every page, every form, every image in place and functional.
Nothing goes live until you approve it.
HANDOVER & SUPPORT
What happens
Final review, launch, and full handover. Every file, every credential, every piece of documentation is transferred to you. Once final payment is received, full ownership transfers to you. The design files, the code, the content, the photography. All rights, all files, no exceptions. There is no lock in, no proprietary platform, and no dependency on MUSHIN to keep your site running. A written documentation package explains what was built, where everything lives, and how to use the content editor. A walkthrough covers everything in person so you are not reading a manual cold.
What you do
Final sign off on the live site. Confirm that everything works, everything looks right, and everything is documented. After launch, use the content editor to make updates as needed. Reach out during the 30 day support window for any bugs, adjustments, or questions.
What you receive
Full ownership of all assets: design files, code, content, photography, domain access, analytics access. Written documentation. Content editor credentials and training. 30 days of post launch support. Optional ongoing maintenance and content packages if you want continued support after that. Managed hosting on European infrastructure is also available for clients who prefer not to handle hosting themselves.
CURRENT STATE AUDIT
What happens
A complete review of your website, your search presence, your Google Business Profile, and how your business appears across the internet. This includes loading speed, mobile behavior, search engine indexing, local directory listings, and whether AI tools can find accurate information about your business. The audit covers both the technical foundation and the content. It finds the things that are broken, the things that are missing, and the things that are actively costing you customers.
What you do
Provide access to your current website, any analytics accounts you have, and your Google Business Profile if you manage one. If you do not have these things set up, that becomes part of the audit findings. Your involvement at this stage is minimal.
What you receive
A written audit report with specific findings, prioritized by impact. Not a generic checklist. A clear picture of where things stand, what is urgent, what matters less, and a recommended path forward. If you are doing an audit as a standalone service and decide to move forward with a project within 15 days, 100% of the audit fee is credited toward the project.
ON-SITE DISCOVERY
What happens
A conversation at your business, on your terms. This is not a sales meeting and it is not a requirements document. It is a real conversation about how your business works, how your customers find you, what you are proud of, and what frustrates you. If you are open to it, the discovery includes time on site. Watching how the business runs, how people talk to customers, how the work actually gets done. In the service industry, that might mean tagging along on a job. The goal is to understand your business the way you live it, not the way you describe it in a meeting. The things you do and say without thinking about them are usually the things that make your business worth choosing. Recognizing that and turning it into something your customers can see is what this phase is for.
What you do
Talk about your business. Answer questions honestly. Give a tour if you are comfortable with it. Point out anything you want the website to capture. This is the most important step in the entire process.
What you receive
A brand voice and messaging brief that captures how your business should sound online, based on how it actually sounds in person. This document guides all the content, photography, and design decisions that follow. You review it and correct anything that does not feel right before the next phase begins.
DESIGN & IMPLEMENTATION
What happens
Strategy, design, content, and implementation based on everything from the first two phases. Page layouts are designed and shared with you for review before anything is built. Content is drafted, photography is scheduled and shot (if included), and the site is built piece by piece with your feedback at each stage. Updates come through whatever works best for you: text, email, or the client portal. You see work in progress, not just a final reveal. If the direction changes significantly, scope and timeline are discussed openly before anything moves forward.
What you do
Review designs and content when they are shared. Point out anything that does not look right or does not sound like your business. No design knowledge or technical terms needed. If something feels off, that is enough. Figuring out what you mean is part of the job.
What you receive
A preview of the full site where you can see everything working on your phone and computer before launch. Every page, every form, every image in place and functional.
Nothing goes live until you approve it.
HANDOVER & SUPPORT
What happens
Final review, launch, and full handover. Every file, every credential, every piece of documentation is transferred to you. Once final payment is received, full ownership transfers to you. The design files, the code, the content, the photography. All rights, all files, no exceptions. There is no lock in, no proprietary platform, and no dependency on MUSHIN to keep your site running. A written documentation package explains what was built, where everything lives, and how to use the content editor. A walkthrough covers everything in person so you are not reading a manual cold.
What you do
Final sign off on the live site. Confirm that everything works, everything looks right, and everything is documented. After launch, use the content editor to make updates as needed. Reach out during the 30 day support window for any bugs, adjustments, or questions.
What you receive
Full ownership of all assets: design files, code, content, photography, domain access, analytics access. Written documentation. Content editor credentials and training. 30 days of post launch support. Optional ongoing maintenance and content packages if you want continued support after that. Managed hosting on European infrastructure is also available for clients who prefer not to handle hosting themselves.
INCLUDED
No hidden fees. The price is the price.
Every website project includes all of this regardless of size.
Every project starts with a full audit and on-site discovery session. Custom design and all page content are included, not templated. SEO foundations are built in from the start: meta titles, structured data, local citation cleanup, Google Business Profile setup. Every site is built with a content editor, contact forms, and lead capture. Google Analytics and Search Console are configured with a baseline report. At completion, you receive all source files, written documentation, content editor credentials, and 30 days of post-launch support.
See the Full Breakdown on PricingREADY TO START?
Now you know what the work involves and how it works.
The next step is a conversation.
30 - 60 minutes. No sales pitch.
We talk about your business, what you need,
and whether it makes sense to work together.