Insights on web design, local search, and growing your online presence.
Your website is not one thing. It is four separate assets, and each one can be owned or controlled by a different party. Before you hire anyone to build your website, you need to understand exactly what you are buying.
Most business owners who need a new website put it off for months. Not because they do not have the budget. Because they have no idea what they are signing up for. This article answers those questions start to finish.
Most web designers will not tell you what a website costs until after you have talked to them. This article skips that game. Here is what a professionally built small business website actually costs in Massachusetts.
WordPress powers roughly 43% of all websites on the internet. Somebody built yours a few years ago, it looked good at the time, and you have not thought much about it since. That is the problem.
58.5% of all Google searches in the United States end without the user clicking on anything. No website visit. No phone call. No contact form. The customer searched, got their answer directly from Google, and moved on.
Your website used to be enough. A customer searched "plumber near me," Google showed a list of links, and the business with the best website got the click. That was the entire game for fifteen years. It is not the game anymore.
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